The ROI Project

About the project

A research product, not a picks service.

The ROI Project makes historical betting-market data understandable, searchable, and auditable across eight sports.

Open research
Why it exists

Most products give you an answer. We built the place you inspect the evidence.

We originally explored the archive looking for profitable systems. That work exposed a better product: a research layer that keeps the context, exceptions, and underlying events visible.

Nothing here promises what happens next. The value is seeing what happened before, under conditions you can understand and verify.

How it works

From market result to usable proof.

01

Archive

Event · Price · Result

02

Normalize

Names · Dates · Roles

03

Calculate

Units · ROI · Context

04

Publish

Profiles · Trends · Previews

Method

Four rules keep the archive honest.

01

Markets stay separate

Moneyline, spread, totals, and puck-line records are never blended.

02

Samples stay visible

Records, units, ROI, prices, and qualifying events travel together.

03

Time moves forward

Pregame views use only results completed before the listed matchup.

04

Labels have limits

Edge, Fade, Watchlist, and Descriptive summarize history, not picks.

Evidence language

Labels summarize strength, not certainty.

See it in practice

Open the record. Then open the games.